Tools Used for Social Media Marketing

Microsoft Excel

Microsoft Excel is one of the widely spread tool used in social media marketing and nearly everything. People have used Excel for all sorts of purposes, from keeping records to calculating sales and turnovers. If you’re in business or marketing, Excel is likely one of your day-to-day productivity tools. Microsoft Excel gives businesses the tools they need to make the most of their data. Excel has always been a good tool for analyzing information done on everyday work. It can also be shared with multiple users if used the google service of spreadsheet. Whether you love or find it complicated, Excel has it’s uses.

Microsoft Excel is a spreadsheet program used to store and retrieve numerical data in a grid format of columns and rows. Excel is ideal for entering, calculating and analyzing company data such as sales figures, sales taxes or commissions.

Raven Tools :

Raven is a data driven agency that provides you with softwares and tools to make your life easier and give you satisfaction on a job well done.

Raven’s continual pursuit of making software simple to use but also a powerful reporting tool will leave you feeling more productive and confident that you’re producing the most insightful marketing reports for your clients.

One sentence says it all ‘’Create amazing marketing reports that make you look amazing’’. ~Raven

Whether it’s landing new clients or managing campaigns more efficiently, Raven helps you benchmark and monitor exactly what’s important to you and your clients. Supercharge your online marketing reports with Raven’s reporting engine.

Raven’s Site Auditor automatically crawls any website to gather data about key technical SEO areas and supports Google’s latest requirements, such as page speed and mobile responsive design.

BuzzStream :

BuzzStream is web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.

BuzzStream discovers contact information, social profiles, and site metrics for you. It’s easy to prioritize the most important, influential contacts.

BuzzStream automatically saves your emails and tweets and lets you set reminders to follow-up. You’ll never lose track of a conversation or project again.

BuzzStream will give your entire team one centralized database to work from. You can collaborate with teammates, share notes, and keep projects organized.

Hootsuit :

With so many networks for businesses to manage, it’s no doubt Social Media Management tools have become so popular and relied upon by many companies today.

Hootsuit is a social media tool to manage social profiles with one login, automate content discovery and publishing, and measure performance with social analytics.

It can enable you to monitor what people are saying about your brand and help you respond instantly. You can view streams from multiple networks such as Facebook, Twitter and Google+ and post updates or reply directly. The number of social networks that Hootsuite users have access to is determined by their account level: Free, Pro, or Enterprise. The Free version is limited to three networks. At $9.99 per month, the Pro version is probably a better choice because it allows access to more social networks and profiles within those networks — where users can have one profile for their personal Facebook account and another for business accounts (or multiple business accounts).

Hootsuite has also announced that Instagram will now be supported by the Hootsuite dashboard. While users have been able to monitor and track Instagram content for some time via third-party apps, Instagram will now be fully integrated into the Hootsuite experience, enabling users to schedule and publish Instagram content, monitor and engage with Instagram audiences and create team workflows – including shared access with team members – all from the one platform. Instagram’s integration with Hootsuite will also enable posting functionality – users will be able to edit and schedule content alongside their regular networks within the dashboard, providing content oversight and ease of use.

MailChimp :

MailChimp is an email service provider (ESP), which helps marketers send bulk emails to clients, customers, and other interested parties. Our application is based on the three main tasks of email marketing: manage subscriber lists, build email campaigns, and review campaign reports.

MailChimp is a web-based application that works in most web browsers, which means you don’t need to download or install any software on your computer.