With online marketing trend every small and large business want to reach maximum customers. If you are also planning to market online, then you need a website. But your work does not end with creating a website, if you want to see your website on top in search engine results you need a SEO friendly website design.
Website design is a complete process of planning, conceptualizing and use of interactive features, images, videos etc. to deliver eye catching webpages for the users. If your website design is not SEO friendly, then you will not gain higher search rankings as search engine will give priority to other websites. That will automatically decrease the traffic rate on your website.
In this guide you will go through important seo friendly website design guidelines that will help to develop best design.
In case you already have a website and you did not add these factors in the design, you may consider reviewing it again. Let’s take a look on the ingredients of recipe that make your website SEO friendly.
How To Design SEO Friendly Website?
WWW or Non WWW
This question also strikes in your mind; which version you will prefer for your website whether to prefer www or non www. Pick one version of website domain to be indexed in search engines whether with www or non www.
“I have found this issue on many client websites which I optimized for SEO and most of the clients do not know about it.”
Business owners do not claim the second version of website if they are using www version they do not claim the second version without www.
Why you pick one from www or non www?
Suppose while creating backlinks some points to www version and some points to non www. Search engine will consider www and non www versions as two different websites and your links get divided. Use 301 redirect to direct un-chosen version to the chosen version of website, it’s the best way to resolve the issue.
Is It Better To Prefer WWW Over Non WWW?
Also people thought that preferring www over non www will give them extra benefit. But WWW version is used in case you have a large website with sub domains. If you have a small website with limited number of pages you can choose the non www version also. The non www domains are also known as naked domains. If you still want to know WWW or Non WWW Preference you can read this article.
SEO Friendly Website Urls
Website Urls are important part of SEO friendly website architecture. Straightforward and meaningful urls are considered as best SEO practice.
By Straightforward I meant the urls do not redirect to unrelated content and by meaningful means urls should contain the keyword that perfectly define the content present on that particular webpage.
Avoid Dynamic URLs
This Url is dynamic and It’s not an SEO friendly Url, when search engine crawls the page no information is conveyed to search engine what that page is all about. Now take a look at this Url
This Url is SEO friendly as it defines the page is about shoes and from brand Puma. So search engine has clear idea what this page is all about and one more important thing to keep in mind to separate words in Urls use hyphens (-) rather than underscores (_).
The reason behind using hyphens instead of underscores is that search engines consider words as one word if you use underscore.
Insert Keywords On Best Places Of Website
Keywords are the basic strength of a website; prepare a list of keywords that represent your website. To know how to select best keywords using different free keyword research tools read this guide.
Once keywords are selected you should know right places on website to insert the keywords.
Places Where You Can Add Keywords
When a search engine crawls a website you can indicate crawlers what that particular website page is about?
Page Title- Also well known as Title tag and the syntax for title tag is
<Title>Keywords are inserted here</Title>
This tag is displayed in SERP’s and one should easily know what that website is all about. Do not use only keywords in the tag, how to well optimize I will show in later part.
Website Url- You can also use keyword in website url (www.yoursite.com/mention-your-keywords-here) for particular page. This can help you to grab one’s attention and also help search engines to understand about particular page.
H1 Tag- H1 tag is the header tag of a page and reader easily get clear idea what is that page about? Keep the header tag, eye catching to grab interest of reader.
Body Content- Body content is complete explanation about particular page explaining what services or products that page contains. You can use main keyword in the content, but do not try to stuff that keyword again and again, you can use keyword variations to make it naturally occurring.
Image Tag- The code for image alt tag is
<img src=”file-name-including-keyword.jpg” title=”Title of the image including the keyword” alt=”Image description with keyword”>.
Sometimes when images do not load it will display alt tag description in place of image.
Meta Description- Meta description also show in SERP’s With page title, so from my practical view use keyword variation of main keyword for particular website page helps that page to rank better.
Using keywords on all above places will help a website definitely help to rank better.
Create a XML Sitemap
Use XML sitemap to help search engines to crawl website pages easily. You can insert a sitemap of your own or tell the developer to insert the sitemap. You can also create sitemap of your own, read this post to learn how to create sitemap for any website.
Block Indexing Of Irrelevant Pages With Robots.Txt
You can block Website Urls To get indexed in Search Engine database that do not have any SEO value.
Example- User-agent: *
This will block search engine from indexing checkout page, to know more about Robots.txt read this post what is Robots.txt.
Do Not Use Flash Elements On Website
People think that using flash elements looks eye catching and customers will get attracted. If you are using too much flash on your website, it will be difficult for search engines to give better rankings to your website. Search engines ignored flash elements and it does not add any advantage in SEO score for website. If you still want to use flash, limit its use.
Use Social Media Icons
Social Media becomes an important part of SEO campaign, using Social media buttons will help to gain more social presence for the website and make the website content available for sharing. A quality content shared on social media can drive more traffic to the website.
Optimize Website Images
Images play an important role in website SEO, optimizing images will help to improve loading time. Optimized image should be of size 30-100kb and resolution 72dpi.
Try to place the images in the body part i.e. inside the content, the image must be related to the content.
Use Of Breadcrumbs
Use breadcrumbs on your website so that users easily know what is their current location on the website, which category or subcategory page they are viewing. They can easily go back to category or homepage using breadcrumbs navigation.
Example – Home > Shoes > Puma Shoes
Search engines can easily understand the structure of website with help of breadcrumbs navigation.
Check SEO Friendly Website Design Tips Using SEOSiteCheckup Tool
You can also take the help of SEO friendly website checker tools to check whether above website design tips are covered or not. SEOSiteCheckup is a great tool where you will find number of free SEO tools to check SEO of your website.
Now you know how to design SEO friendly website? Follow these tips to make SEO friendly website from both user and search engine point of view. A good design, quality content and well optimized website can give better presence to your website.
Stay tuned to learn techniques and tips to grow your carrier and business to live a healthy life without burden.