Out of nearly 200 factors the search engine consider for ranking a website in SERPs, Backlinks are one of them. Backlinks are of two types Follow (Do Follow) and No Follow links. The new startups and webmasters get confused between these two types of links. Let’s know the difference between the two.
What Is No Follow Link?
A No Follow link is a link which does not pass any benefit to the website for which the hyperlink is created. These links are not counted in the backlink profile of a website by search engine that means No follow link are not consider while ranking a website by search engine.
No Follow link look likes this
<a href=”http://www.abc.com/” rel=”nofollow”>Link Text</a>
Rel=”nofollow” gives signs to search crawlers do not follow this link.
People make mistake here, they think No follow links are not crawled. But crawlers do crawl a link but they do not consider where the link further points too.
What is Do Follow Link?
A Do Follow link is a link which passes benefits to the website for which the hyperlink is created. These links are counted in the backlink profile of a website by search engine that means they are considered in ranking a website by search engine.
Do Follow link look likes this
<a href=”http://www.abc.com/” rel=”dofollow”>Link Text</a>
Rel=”dofollow” gives signs to search crawlers to follow this link.
Where To Use Follow and No Follow Links?
You can give a do follow link on your website to a high quality website in the content to give reference as two websites have related content.
Use No Follow in comment section as you do not know the website commenting on your website is of high or low quality or being penalized by search engine. Low quality and penalized websites can affect your website rankings.
How To Check A Link Is Do Follow Or No Follow?
To check whether a link is Do Follow or No Follow just right click on the hypertext or hyperlink and select the inspect element option from the menu. A window with Html code is open there you can see rel=”nofollow” is used or not. If rel=”nofollow” is not mentioned by default link is Do follow (Even rel=”dofollow” is not mentioned).
Approach You Use For Creating Backlinks
With current scenario you need a mixture of Do follow and No follow backlinks. Do follow links will help website to rank higher and No follow links helps in gaining referral traffic for the website.
You have often seen business owners think get more and more Do Follow links only and do not create No Follow Links. Following this type of strategy can trigger an alarm for search engines that you are just promoting a website and the way of your link building campaign looks unnatural. Adding No follow backlinks to link building process makes it look natural to Search Engines.
I hope now you are clear about the two types. Aware others who do not know the difference between the two, especially business owners and startups who are marketing off their own.