Warm welcome to all the readers, I hope my articles are helping you people to understand the concept of SEO. In last article we learnt How Search engine works? In this article I will tell you about different types of SEO and techniques used for successive SEO of a business.
Generally People know about two types of SEO
1. White Hat SEO
2. Black Hat SEO
But there is also a third type that is
3. Grey Hat SEO
This technique is used widely by SEO companies due to pressure of clients and sometimes the deadline companies mentioned to bring website on top.
While hiring a company or freelancer for your business you must know about these types of SEO. This will help you to pick a right person for the work you need for your business.
Let’s know more about these.
White Hat SEO
White Hat SEO includes practices that completely follow guidelines and rules mentioned by search engine while promoting a website or a business. The practices includes different factors like
- Content Written For The Website
- Meta Tags Of The Website
- Structure of Your website
- Images and Videos Used
This technique is currently in trend and if you want to make your website steady in top rankings then choose White Hat SEO.
Black Hat SEO
Black Hat SEO includes unethical practices that are completely against the Search Engine Guidelines and Rules. This Technique includes Doorway Pages, Keyword Stuffing and Hidden Text.
These methods are in practice before 2005, after that with continuous updates in search engine algorithms, majority of webmasters do not use these techniques anymore. These techniques brings faster traffic and high search engine rankings but as the crawler identifies the Black Hat techniques the website get removed from rankings and never come back in rankings and you have to create a new website.
Some people stills goes with this method if they need only traffic and wan to reach more audience. Such people do not spend much on website as they know they cannot use that website again.
Grey Hat SEO
Grey Hat SEO lies between White Hat and Black Hat. Webmasters use these techniques as they want to rank faster and as I said before sometimes clients put burden on marketer for faster results and marketer choose this practice to give results faster.
Grey Hat includes Purchasing Backlinks, Use Duplicate Content and also buying old expired domains and drive traffic from that source to their particular website. Grey hat is also not limited to SEO, Social Media influence with it. Buying Followers, Page likes and the automated tools we use for posting on Social media websites comes under Grey hat techniques.
Now you know about three types of SEO, it’s your choice which type you want to choose for your website.
Conclusion– For short term advantages you can go with Grey and Black Hat SEO, but for longer run you can go with White Hat SEO techniques. I recommend only white hat SEO techniques, but people are still using other techniques too.