If the targeted keywords for your website have high competition, then you need to use best Off page SEO Techniques to rank on top and beating your competitors.
If you want to make the online presence of your business, then you know very well the importance of Off- Page SEO. It helps to increase your search engine rankings as well as drive direct traffic from other popular resources to your website.
In this guide, I have brought Off-Page SEO checklist and you can use these techniques to increase your website presence on different search engines.
Best Off Page SEO Techniques
These activities help to grow backlinks for your website and you can create authority backlinks from these different off-page activities. This approach will help to gain a better presence on search engines as well as drive direct traffic to your website.
1. Search Engine Submissions
When you are done with the On-Page activities like Tiles, Meta Tags and Content on pages, you can submit your website to popular search engines like Google, Yahoo, Bing, Alexa etc. These submissions help your website to get listed in search engine database.
2. Directory Submission
You can find relevant directories that are related to your niche, you can easily get the list of such directories, you can also use advnced search queries to find relevant directories. Here are some queries
Keyword + “add a site”/”submit site”/”suggest site”/”post site”/”recommend site”
Keyword + “add URL”/”submit URL”/”suggest URL”/”post URL”/”recommend URL”
Keyword + “add listing”/”submit listing”/”suggest listing”/”post listing”/”recommend listing”
You are thinking directory submission is dead, but you are wrong. Submission to relevant directories can give your business better presence.
3. Social Bookmarking
You are thinking really! You do this 1000 times. But do you use it effectively? These websites update frequently, so using wisely websites like “ScoopIt, Stumbleupon, Reddit, Newsvine, Delicious, Digg etc.” can help to bring a lot of traffic to your website.
Adding a blog to your website can help you to bring more traffic, all you need is good writing. Do not add about the promotion of the company, you can add pictures and stories describing products and services. Try to convey useful information that people really want to listen, as they do not know about that. From my view blog on a website helps to target more keyword phrases relevant to a particular niche that you cannot use on main pages due to limitations of character length in Meta tags.
5. Forums & Question Answers
Discussions help people to know better about some product or service. Take part in active discussions on the website like Quora, Yahoo Answers, and Answers.com. You can find more relevant forum discussions using these search queries.
“keyword” + “forum”“keyword” + “board”“keyword” + “powered by Vbulletin”
Forum + Keyword
6. Article Submissions
These submissions help to get a deep link for your website, content is still king so publish an eye-catching content to websites like Goarticle, Ezine, Medium, Wattpad etc are very beneficial.
7. Press Release
Your business can get a place in Google News using Press Release (PR) submissions to the top website like Newswire, Open PR etc.
8. Guest Posting
This off page activity is similar to blogging the only difference is you have to post to other blogs. You can find “Guest Blogging” opportunities using these search queries
keyword inurl:”write for us”
Keyword + intitle:“write for us”
keyword “Guest post” / keyword “Write for us”
keyword Intitle:Guest Post
keyword “Guest *” blog
9. Internal Linking or Cross-Linking
Sometimes you have seen websites that have fewer backlinks, but still, they are performing well on basis of On-Page Factors and Cross-Linking. Wikipedia is the best example of a website with cross-linking.
10. Business Reviews
Businesses With real reviews get more priority, request your customers to review products or services offered by you. There are some blogs that can give rate your website. Popular business review websites are Yelp, Sitejabber, Rateitall etc.
11. Product Listings
If your website is product based you can list your product on the website like kaboodle, Wanelo, Wantr, ownza etc. People can also rate and give reviews about your product on these websites.
12. Document Sharing
You can share brochures, Slides and business information on Document sharing websites like GoogleDocs, Slideshare.
13. Classified Ads
You can advertise your products and services with latest deals or offers for free on globally used and local classified websites. Some popular classified websites are “Kugli, Locanto, Local.com, Locanto etc”.
14. Business Or Local Listings
Listings that shows your address on map help your business to perform better on search engine. Use Google Listings and BiZiDEX as they show local address on map. Some other popular listing website that are used worldwide are Hotfrog, Brownbook.
15. Image Sharing
Share pictures of products or with your satisfied customers if you provide local services like locksmith, plumber or other cleaning services. Flikr, Imgur, Photobucket, Picasa are best websites for sharing images.
16. PPT Promotion
Share information about your business or about the niche in form of slides on top websites like Slideshare, Authorstream etc.
17. Video Promotion
You can upload videos of products, review products or services or help people to understand the process of services you offer. Youtube, Vimeo and Metacafe are best sources for video promotion.
People loves attractive images, and information represented with images works better. It’s the trending way to grab customers attention. Visualy, Slideshare, Reddit are top websites for submitting infographics. You can also submit websites to guest blogs.
19. Social Networking
With changing ways of marketing Today combination of SEO and Social media is needed for website popularity. Facebook, Twitter, Google+, Pinterest, Linkedin are top websites for social networking. You can reach more local community using groups on Facebook, Linkedin and Google+ or you can join relevant groups created by others. For Twitter you can use List option for more popularity, others can add you to their list or you can add others by creating a list.
20. Broken Link Building
This one I saved for last, broken link building is one of the top off page SEO strategies that are used by experts. Broken Link Building is the technique in which you can search websites with similar content or posts like yours with broken external backlinks.
Sometimes links expire or post get deleted and the author does not about that. You can find the broken links and send an email to the author with your link that justify the content. This approach is in trend but keep in mind the website you approach must be qualified and do not have spammy links on that particular page where you want to place your link.
You can use advanced Google search queries to find websites with similar content for broken link building as well as for other off page activities.
Special Note- Reading above strategies some will think these activities are dead, but all above activities are used. The only thing matters how you use these strategies? Using relevant websites to your niche will give more presence and popularity to your business.